Tag Archives: startup

What Your Voice Mail Greeting Says About You

When I get bookings for Groupon Strategy Calls, typically they’re with massage therapists who want to get more clients. Sometimes when I call at the scheduled time, I get their voice mail greeting. Often, that gives me a clue about … Continue reading

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Crashing a Perfect Massage Space

I’ve been keeping a secret. For the past year, my practice has been under siege by a seemingly uncontrollable conflict of interest. This has made me sad, angry, hopeless, optimistic, frustrated, and in the end, totally bewildered and relieved. I … Continue reading

Posted in Business Practices, Start Up | Tagged , , , | 2 Comments

5 Business Beliefs That Keep Us Stuck

Our beliefs are an integral part of who we are. We make all of our decisions based on them, whether or not those beliefs truly support our growth as people and business owners. Most of our beliefs go unchanged and … Continue reading

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Slashing the Website Building Learning Curve

I’m surprised by how many massage therapists I know (online or in person) who don’t have a website. In today’s world, consumers are using online searches to find service providers more than any other method. If you don’t have a … Continue reading

Posted in Web Design | Tagged , , , , | 2 Comments

Timeless Tax Prep Tools and Tips

When I began my blog in 2015, one of my clients who is a massage therapist told me she wanted to know more about taxes. I bet she’s not alone. That’s why I have continued to document my progress as … Continue reading

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Do You Need a Loyalty Program?

Having consistent clients keeps you busy and protects your income from fluctuating. Using incentives to get clients to book more often is an excellent way to build a practice (in my experience). Whether or not you need to incorporate a … Continue reading

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Memoirs of an LMT

Hi! I’m Cath Cox, the owner of Deep Heeling Barefoot Bodywork (formerly Get Deep Massage) in Centennial, Colorado. I’ve been a massage therapist since 1999.  During that time I’ve worked for myself as well as other people, and in my experience … Continue reading

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