Category Archives: Start Up

Do You Need a Loyalty Program?

Having consistent clients keeps you busy and protects your income from fluctuating. Using incentives to get clients to book more often is an excellent way to build a practice (in my experience). Whether or not you need to incorporate a … Continue reading

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Favorite First Year Posts

My blog turned a year old this week. Thanks to everyone who has read, commented and shared my adventure! As I look back over my first twenty-nine posts, I have some updates, insights, confessions and reflections for you. By sharing … Continue reading

Posted in Boundaries, Business Practices, Client Experience, Marketing, Money, Start Up, Taxes, Web Design | Leave a comment

What’s in a Business Name?

Anyone I know who’s had a baby has put some thought into naming their child. They tend to choose a name they connect with, either because it belongs to someone they love and/or admire or they just like the name. … Continue reading

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Location, Location, Location

In real estate, location determines the value of a property. Choosing my massage office location was an intentional decision based on convenience for clients as well as the income level of the people who work and live nearby. My office … Continue reading

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Memoirs of an LMT

Hi! I’m Cath Cox, the owner of Deep Heeling Barefoot Bodywork (formerly Get Deep Massage) in Centennial, Colorado. I’ve been a massage therapist since 1999.  During that time I’ve worked for myself as well as other people, and in my experience … Continue reading

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How to Start a Massage Business

When I was in massage school in 1998-1999, there weren’t as many employers for massage therapists as there are now. No matter, I knew I wanted to open my own business. I’m using the word business instead of practice intentionally … Continue reading

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