Category Archives: Pricing

A Different Approach To Raising Prices

An inevitable business decision that I’ve struggled with over the course of owning my practice is raising prices. Earlier this year, I found that I still wasn’t earning enough to get where I want to be financially. I knew a … Continue reading

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Second Year Success Stories

In this past year of writing the blog, my practice has risen to new levels. The cash flow and tax payment inconsistencies that have plagued me from the beginning are over! Most of my triumphs came from going against traditional wisdom and … Continue reading

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Timeless Tax Prep Tools and Tips

When I began my blog in 2015, one of my clients who is a massage therapist told me she wanted to know more about taxes. I bet she’s not alone. That’s why I have continued to document my progress as … Continue reading

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To Discount or Not To Discount

The topic of discounting massage services has come up recently in a couple of Facebook groups I’m a member of. It seems there are two main camps: those who never discount and those who do so freely. Since I believe … Continue reading

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Why Cost Per Client Doesn’t Matter

If you’ve ever questioned my business philosophy, this may be another one of those times. One of my clients who is also a massage therapist asked me if I knew my cost per client. My answer was no. At first, … Continue reading

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Do You Need a Loyalty Program?

Having consistent clients keeps you busy and protects your income from fluctuating. Using incentives to get clients to book more often is an excellent way to build a practice (in my experience). Whether or not you need to incorporate a … Continue reading

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Getting Clients to Come Back Sooner

Here’s a massage business no-brainer: If clients come in more often they get better results and you make more money. Sounds simple, right? For some clients it is but others need some incentive to step up their visitation schedule. The … Continue reading

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