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Category Archives: Social Media
Ah, Facebook. I resisted using it for my business until 2015. Unfortunately, I missed out on the golden age of free, wide-spread distribution of promotional content. The geniuses behind Facebook realized that businesses would pay to be seen on their … Continue reading →
I don’t know about you, but the closer it gets to an open spot in my schedule the less likely it is that someone will book it. You’d think with so much massage-on-demand popping up there would be more people … Continue reading →
By the time you read this, it may be obsolete. That’s because I’m writing about Facebook. Just when you think you have it figured out, they change something. Regardless, the expectation to have a Facebook presence for your business creates … Continue reading →
When I was preparing to open my practice in 2013, I wasn’t on social media (not even Facebook). Everything I’ve read about marketing since then says something about having a social media strategy. What does that mean, how important is … Continue reading →
I recently got the idea to use case studies as a social media marketing tool. Aren’t case studies research reports full of technical jargon? They can be, but I’m writing them in a more general way to describe someone’s treatment … Continue reading →