Category Archives: Marketing

Which Modalities Get the Most Clients?

In the beginning of every massage practice (and along the way), there’s a decision to be made. What services and modalities will be on the menu? This decision says so much about us and yet, we often don’t give it … Continue reading

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How Using Groupon Keeps On Giving

Last month, I kept a client diary at Booked and Busy on Facebook to illustrate how using Groupon continues to make me money even though I haven’t had an active deal in six months. The results were extraordinary! If you’ve thought … Continue reading

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5 Business Beliefs That Keep Us Stuck

Our beliefs are an integral part of who we are. We make all of our decisions based on them, whether or not those beliefs truly support our growth as people and business owners. Most of our beliefs go unchanged and … Continue reading

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Second Year Success Stories

In this past year of writing the blog, my practice has risen to new levels. The cash flow and tax payment inconsistencies that have plagued me from the beginning are over! Most of my triumphs came from going against traditional wisdom and … Continue reading

Posted in Boundaries, Business Practices, Client Experience, Marketing, Money, Pricing, Taxes | Tagged , , , , , , | 2 Comments

How to Get and Keep More Clients

Getting and keeping clients isn’t rocket science. It’s really more of a social science because it’s like hosting a party (or several short parties per day). So what makes a party so exceptional that people will remember it, tell others … Continue reading

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3 Things to Say That Get More Rebookings

One of the most challenging parts about having my own practice has been learning how to talk to clients. Specifically, I’ve struggled with what to say to encourage rebooking and continuing visits. I never wanted to be pushy or sound like … Continue reading

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Bucking the Email Marketing Trend

Although I rock at following up with new clients, I choose not to pursue those who fall off the schedule. I know, we’re supposed to stay in touch with email marketing or a monthly newsletter. This keeps us top-of-mind for … Continue reading

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