Category Archives: Groupon

Making the Most of a Slow Month

As much as it seems we should have continuous growth as our practices mature, that’s not what happens. Seasonal schedule shifts and spending habits can have a big impact on our client load from month to month. These natural dips … Continue reading

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The More Things Change the More They Stay the Same

It’s become a January tradition for me to do a marketing audit. It takes about fifteen minutes and provides a wealth of information about which marketing activities are attracting clients and which ones aren’t. This allows me to do more … Continue reading

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How Using Groupon Keeps On Giving

Last month, I kept a client diary at Booked and Busy on Facebook to illustrate how using Groupon continues to make me money even though I haven’t had an active deal in six months. The results were extraordinary! If you’ve thought … Continue reading

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Why Cost Per Client Doesn’t Matter

If you’ve ever questioned my business philosophy, this may be another one of those times. One of my clients who is also a massage therapist asked me if I knew my cost per client. My answer was no. At first, … Continue reading

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Where Are Your Clients Coming From?

I’m more of a New Year’s reflection than resolution kind of person. When it comes to my business, I like to review the past year and look for what worked, what didn’t and what I can do differently before setting new goals. Early … Continue reading

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Groupon v. Living Social: Which Works Better?

Earlier this year, I had several regular clients leave my practice (temporarily or permanently) for various reasons. Besides running my own daily deal to fill my schedule, I also reached out to Living Social. I had contacted my Groupon rep … Continue reading

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Direct Daily Deal Disappointment

As I was beginning my third year in business, I lost several regular clients. One weekly two-hour client moved to southeast Asia for her dream career opportunity. Then, a twice-per-week client went on a six week vacation and hasn’t been … Continue reading

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