Category Archives: Groupon

Making the Most of a Slow Month

LISTEN TO BLOGCAST As much as it seems we should have continuous growth as our practices mature, that’s not what happens. Seasonal schedule shifts and spending habits can have a big impact on our client load from month to month. … Continue reading

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The More Things Change the More They Stay the Same

LISTEN TO BLOGCAST It’s become a January tradition for me to do a marketing audit. It takes about fifteen minutes and provides a wealth of information about which marketing activities are attracting clients and which ones aren’t. This allows me … Continue reading

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How Using Groupon Keeps On Giving

LISTEN TO BLOGCAST Last month, I kept a client diary at Booked and Busy on Facebook to illustrate how using Groupon continues to make me money even though I haven’t had an active deal in six months. The results were extraordinary! … Continue reading

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Why Cost Per Client Doesn’t Matter

LISTEN TO BLOGCAST If you’ve ever questioned my business philosophy, this may be another one of those times. One of my clients who is also a massage therapist asked me if I knew my cost per client. My answer was … Continue reading

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Where Are Your Clients Coming From?

LISTEN TO BLOGCAST I’m more of a New Year’s reflection than resolution kind of person. When it comes to my business, I like to review the past year and look for what worked, what didn’t and what I can do differently before setting … Continue reading

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Groupon v. Living Social: Which Works Better?

Earlier this year, I had several regular clients leave my practice (temporarily or permanently) for various reasons. Besides running my own daily deal to fill my schedule, I also reached out to Living Social. I had contacted my Groupon rep … Continue reading

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Direct Daily Deal Disappointment

As I was beginning my third year in business, I lost several regular clients. One weekly two-hour client moved to southeast Asia for her dream career opportunity. Then, a twice-per-week client went on a six week vacation and hasn’t been … Continue reading

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