Category Archives: Marketing

Breaking Up Is Hard to Do

Last year, I had the good fortune of being referred to the clientele of another ashiatsu therapist who had enrolled in nursing school and was downsizing his practice. At the time, I saw this as the best networking payoff I’d … Continue reading

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Making the Most of a Slow Month

As much as it seems we should have continuous growth as our practices mature, that’s not what happens. Seasonal schedule shifts and spending habits can have a big impact on our client load from month to month. These natural dips … Continue reading

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Getting Seen on Facebook for Free

Ah, Facebook. I resisted using it for my business until 2015. Unfortunately, I missed out on the golden age of free, wide-spread distribution of promotional content. The geniuses behind Facebook realized that businesses would pay to be seen on their … Continue reading

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The More Things Change the More They Stay the Same

It’s become a January tradition for me to do a marketing audit. It takes about fifteen minutes and provides a wealth of information about which marketing activities are attracting clients and which ones aren’t. This allows me to do more … Continue reading

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The Best Word-of-Mouth Marketing EVER!

I’ve had a lot of new clients the past few months! Many have found me on Google (way to go, SEO!), but I’ve also had a plethora of direct referrals (which is awesome since I think all of my Groupon … Continue reading

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How To Fill Those Pesky Same-Day Openings

I don’t know about you, but the closer it gets to an open spot in my schedule the less likely it is that someone will book it. You’d think with so much massage-on-demand popping up there would be more people … Continue reading

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Do You Really Need MORE Clients?

It’s common business knowledge that it takes less time, money and energy to keep customers than it does to acquire new ones. Having a thriving practice is the perfect combination of attracting new clients while retaining those we already serve. … Continue reading

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