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Category Archives: Marketing
Last year, I had the good fortune of being referred to the clientele of another ashiatsu therapist who had enrolled in nursing school and was downsizing his practice. At the time, I saw this as the best networking payoff I’d … Continue reading
As much as it seems we should have continuous growth as our practices mature, that’s not what happens. Seasonal schedule shifts and spending habits can have a big impact on our client load from month to month. These natural dips … Continue reading
It’s become a January tradition for me to do a marketing audit. It takes about fifteen minutes and provides a wealth of information about which marketing activities are attracting clients and which ones aren’t. This allows me to do more … Continue reading
I’ve had a lot of new clients the past few months! Many have found me on Google (way to go, SEO!), but I’ve also had a plethora of direct referrals (which is awesome since I think all of my Groupon … Continue reading