Category Archives: Communication

How To Fill Those Pesky Same-Day Openings

I don’t know about you, but the closer it gets to an open spot in my schedule the less likely it is that someone will book it. You’d think with so much massage-on-demand popping up there would be more people … Continue reading

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What Your Voice Mail Greeting Says About You

When I get bookings for Groupon Strategy Calls, typically they’re with massage therapists who want to get more clients. Sometimes when I call at the scheduled time, I get their voice mail greeting. Often, that gives me a clue about … Continue reading

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Not All Cancellations Are Created Equal

Cancellations suck, especially when they happen with too little notice to fill them. Often, this is the case when clients are sick. So what’s the best policy for cancellations due to illness? Most of the advise I’ve seen from other … Continue reading

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Do You Really Need MORE Clients?

It’s common business knowledge that it takes less time, money and energy to keep customers than it does to acquire new ones. Having a thriving practice is the perfect combination of attracting new clients while retaining those we already serve. … Continue reading

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3 Things to Say That Get More Rebookings

One of the most challenging parts about having my own practice has been learning how to talk to clients. Specifically, I’ve struggled with what to say┬áto encourage rebooking and continuing visits. I never wanted to be pushy or sound like … Continue reading

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How Sick Is Too Sick To Work?

A couple of months ago, I read a post from one of my favorite bloggers sharing her philosophy about not working when she’s sick. The main point of the post was the importance of having some cash stashed to cover … Continue reading

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Follow Up and Feedback

In my massage training, we were taught to call clients the day after their massage to see how they were feeling. Being one to do as I’m taught (until I know better), that’s exactly what I did when I started … Continue reading

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