Category Archives: Business Practices

Fool Me Twice, Shame On You

No one likes being taken for a fool, especially when it costs them money. A few months ago, I was contacted by a client who I hadn’t seen for a long time. Against my better judgment, I went ahead and … Continue reading

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What NOT To Say When Clients Are Late

As massage therapists, we work on a tight schedule. When clients are late, that schedule can get thrown off, which can lead to running behind and making other clients wait. This causes undo stress for us and inconvenience for those … Continue reading

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Policies Are Made To Be Bent

A recurring theme I see in massage blogs, magazines and Facebook groups is owning our worth. This gets tested when we’re presented with situations that we’ve created policies to address, such as cancellations, late arrivals and expiration dates. The pervasive … Continue reading

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A Different Approach To Raising Prices

An inevitable business decision that I’ve struggled with over the course of owning my practice is raising prices. Earlier this year, I found that I still wasn’t earning enough to get where I want to be financially. I knew a … Continue reading

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Not All Cancellations Are Created Equal

Cancellations suck, especially when they happen with too little notice to fill them. Often, this is the case when clients are sick. So what’s the best policy for cancellations due to illness? Most of the advise I’ve seen from other … Continue reading

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Crashing a Perfect Massage Space

I’ve been keeping a secret. For the past year, my practice has been under siege by a seemingly uncontrollable conflict of interest. This has made me sad, angry, hopeless, optimistic, frustrated, and in the end, totally bewildered and relieved. I … Continue reading

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Which Modalities Get the Most Clients?

In the beginning of every massage practice (and along the way), there’s a decision to be made. What services and modalities will be on the menu? This decision says so much about us and yet, we often don’t give it … Continue reading

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