Author Archives: deepheeling

About deepheeling

I'm an ashiatsu barefoot deep tissue massage specialist dedicated to sharing my journey to creating a successful business that I love!

Breaking Up Is Hard to Do

Last year, I had the good fortune of being referred to the clientele of another ashiatsu therapist who had enrolled in nursing school and was downsizing his practice. At the time, I saw this as the best networking payoff I’d … Continue reading

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Making the Most of a Slow Month

As much as it seems we should have continuous growth as our practices mature, that’s not what happens. Seasonal schedule shifts and spending habits can have a big impact on our client load from month to month. These natural dips … Continue reading

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Fool Me Twice, Shame On You

No one likes being taken for a fool, especially when it costs them money. A few months ago, I was contacted by a client who I hadn’t seen for a long time. Against my better judgment, I went ahead and … Continue reading

Posted in Business Practices, Money, Policies | Tagged , , , | 2 Comments

What NOT To Say When Clients Are Late

As massage therapists, we work on a tight schedule. When clients are late, that schedule can get thrown off, which can lead to running behind and making other clients wait. This causes undo stress for us and inconvenience for those … Continue reading

Posted in Boundaries, Business Practices, Client Experience, Policies | Tagged , , | 2 Comments

Policies Are Made To Be Bent

A recurring theme I see in massage blogs, magazines and Facebook groups is owning our worth. This gets tested when we’re presented with situations that we’ve created policies to address, such as cancellations, late arrivals and expiration dates. The pervasive … Continue reading

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‘Tis the Season for Taxes (Again)

Just when I think I’ve shared everything I know about business taxes, I come up with something else. That’s because there’s SO much to know about handling them! I’ve have learned all of these lessons the hard way but am … Continue reading

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Getting Seen on Facebook for Free

Ah, Facebook. I resisted using it for my business until 2015. Unfortunately, I missed out on the golden age of free, wide-spread distribution of promotional content. The geniuses behind Facebook realized that businesses would pay to be seen on their … Continue reading

Posted in Marketing, Social Media | Tagged , , | 2 Comments